Joint Smart.
Surprisingly Strong.
A program built by women 50+ to build strength, without breaking your body.
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I have lost 16.6 lbs and my energy is so much better. This training has changed my life!
Marine
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This program has been the best thing I have ever done for my physical and mental health, and has been the biggest ROI in fitness training I have ever experienced.
Allyn
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Last year I was sidelined with a debilitating injury. Yesterday, I got back from snowboarding in the Swiss Alps and the injury wasnt even part of the conversation.
Inger
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After only 1 week I already felt much stronger. After the 4th week, I feel the muscle tone back in my legs and arms!
Julie M
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When I first heard about this program, I wondered if 74 years was too old. It wasn't and this program has changed my life!
Sarah H
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I've never been stronger in my life. My energy is higher and I finally lost the few extra pounds I couldn’t seem to get rid of before.
Jay
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I feel so much better inside my own skin. I feel tighter, stronger, and have rebuilt trust with my body to support me.
Christa
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I struggled to hold onto muscle mass through menopause. I was desperate to find what worked for me, I feel so lucky to have found Seli Strength.
Inger
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What I love about the Seli program is that I can get high-quality workouts with great results in just 20 minutes. And i can do it all from home!
Megan C
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Ashley's positive coaching keeps me motivated to do the work and stay on track.
Lindsey M
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My life is full... exercise can get sacrificed. But now I have short workouts I can do at home, anytime, that feels as good as going to the gym!
Chris M
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Coach Seli's program has been a life saver for me after my second child! I started with skepticism, but started feeling stronger in just 2 weeks!
Emily S
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I'm a lifelong athlete and have never experienced such rapid strength building in such a short amount of time since trying Ashley's program.
Lauren W
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I’ve always been active but struggled with strength training. The positive strength results of the Seli program have been immediate and profound.
Cheryl S
Our Promise: Life-Changing Strength Transformations.
What if you could gain lean muscle in 30 days without heavy lifting or joint strain?
Join our first of a kind BFR coaching club and we will show you how, step by step.
Seli Strength’s coaching program utilizes Blood Flow Restriction (BFR) training, a scientifically proven method trusted for decades in medical and physical therapy settings.
Maximize lean muscle & strength w/ low-load training
Improve circulation, cardiovascular health and V02 Max
Reduce joint strain while maintaining strength & mobility
Support fat metabolism, weight loss, and healthy hormones.
Unlike traditional strength training workouts, BFR training benefits users by delivering faster results with less strain on the body—helping you train smarter, not harder.
Want to see how it works?
Learn how Blood Flow Restriction (BFR) Training can help you build real strength safely and effectively, even with compromised joints.
Seli Strength Coaching Program: At-Home Coaching That Delivers
Seli Strength is more than just a streaming service — it’s a personal training program designed for real results.
Take a look behind the scenes…
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20-25 min strength workouts, just 2-3x/week that deliver real results. Ca be done live on Zoom or with On-Demand videos.
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Specific BFR programming each week to take out the guesswork and optimize your results.
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Connect with Coach Seli and her expert coaches for goal setting, personalized guidance, and accountability.
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Access a growing library of 100’s of on-demand BFR workouts, expert discussions, and monthly Hot Topic webinars covering training, recovery, and performance.
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Exclusive monthly webinars with health and fitness experts on exciting and relevant topics.
For Women 50+ Who Want Pain-Free Progress, Without Long Workouts or Heavy Lifts.
Free 30-Day Strength Plan
BFR training is science-backed and trusted by 20,000+ women over 50
Just 20-minute home workouts, 3x/week
No heavy weights, proven safe for joints
A clear plan, even if you’ve been inconsistent
Tailored for your energy, your schedule
Guidance from expert coaches featured in Authority magazine
Includes a set of premium B3 Sciences BFR Bands that you can use for the trial
FAQs
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You’ll need a full set of BFR bands and exercise tubing, which are both included in your trial setup. We’ll walk you through setup and use on Day 1—no prior experience needed. Besdies that you’ll just need some light dumbbells.
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Yes. We offer a rent-to-own option for $50/month. If you continue after the trial, your payments apply toward full ownership.
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You can continue with your membership or cancel. If you cancel, you will either need to return your BFR bands (terms apply) or you can purchase them for the regular retail price . No surprise charges—everything’s explained before checkout.
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No stress. You’ll have access to on-demand videos and can catch up anytime.
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This cohort is designed for those who can do low-impact workouts from home 3x a week. If you’re dealing with active injuries or chronic pain, reach out. We’ll point you toward support options that are a better fit for your current needs.
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Three 20 - 25 minute workouts per week. That’s it. No long sessions. No gym. And we guide you every step of the way.
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It’s designed by women 50+ for women 50+. Every element is built for results, consistency, joint safety and body confidence—not burnout. This is strength training that works with your body, not against it.
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Yes—our founder Ashley has had two joint replacements herself. BFR training is clinically backed and used in rehab settings. If you have had a recent surgery, we recommend checking with your doctor before starting.
