Joint Smart.    

Suprisingly Strong.

Build Real Strength in 20 min from home.

Our Promise: Life-Changing Strength Transformations.

We get it. Aging, a busy lifestyle, or past injuries can make workouts more challenging.

But what if you could gain lean muscle and achieve better results, in less time—without heavy lifting or joint strain?

Join our - first of its kind - virtual BFR coaching program, with proven results, and we will show you exactly how it’s done.

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Seli Strength’s coaching program utilizes Blood Flow Restriction (BFR) training, a scientifically proven method trusted for decades in medical and physical therapy settings.

Maximize lean muscle & strength w/ low-load training

Improve circulation, cardiovascular health and V02 Max

Reduce joint strain while maintaining strength & mobility

Support fat metabolism, weight loss, and healthy hormones.

Unlike traditional strength training workouts, BFR training benefits users by delivering faster results with less strain on the body—helping you train smarter, not harder.

Person smiling in an office setting with bookshelves, posters, and the text 'DISCOVER BFR' at the bottom.

Ready to transform your fitness journey with science-backed, low-impact training? Get instant access to the "Discover BFR" webinar recording, hosted by BFR expert Ashley Selman and see why Blood Flow Restriction (BFR) is revolutionizing how we stay strong, lean, and active at any age.

Seli Strength Coaching Program: At-Home Coaching That Delivers

Seli Strength is more than just a streaming service — it’s a personal training program designed for real results.

Take a look behind the scenes…

  • 25 min strength workouts, just 2-3x/week that deliver real results. Ca be done live on Zoom or with O-Demand videos.

  • Specific BFR programming each week to take out the guesswork and optimize your results.

  • Access a growing library of 100’s of on-demand BFR workouts, expert discussions, and monthly Hot Topic webinars covering training, recovery, and performance.

  • Connect with Coach Seli and her expert coaches for goal setting, personalized guidance, and motivation.

  • Exclusive monthly webinars with health and fitness experts on exciting and relevant topics.

Choose your starting level

Take your fitness to the next level with the Seli Strength Coaching Program! Packed with value and designed to save you time, this program gives you everything you need to build strength and see real, measurable results!

Choose from two programs tailored to match your fitness level and start your journey to strength and success:

Advanced Program

Perfect for those who are consistent with strength training and looking for a quick start.

  • 7 Day Adv BFR Introductory Program

  • 3x/wk Adv Seli Club BFR Workouts

  • $200/month

  • BFR Bands included w/ $50/mo Payment Plan

  • 30-Day Money Back Guarantee

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Foundation Program

Ideal for those looking to add strength training to their fitness program and looking for a more gradual start.

  • 21 Day Fdn BFR Introductory Program

  • 2 or 3x/wk Fdn Seli Club BFR Workouts

  • $200/month

  • BFR Bands included w/ $50/mo Payment Plan

  • 30-Day Money Back Guarantee

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  • Smiling woman with short dark hair wearing a black textured jacket, pearl earrings, and a pearl necklace.

    My work life and personal life are full... exercise can get sacrificed. But now I have a solid workout I can do at home, anytime, that feels as good as going to the gym. Definitely try this!

    Chris M

  • Person with curly hair wearing blue sweater, standing in front of a wooden wall.

    What I love about Ashley's BFR program is that I can get high-quality workouts with great results in just 10-15 minutes, and i can do it all at home!

    Megan C

  • Older woman exercising with dumbbells, wearing a "Cougars" shirt, in a home gym setting.

    When I was given the information on Ashley's BFR program, my first question was, "Is 74 years too old?" Ashley said it wasn't and I can confirm she was right!

    Sarah H

  • Woman wearing glasses and a black jacket smiles while sitting on stairs.

    After only 1 week of Ashley's BFR program, I already felt much stronger. Now in my 4th week, I already feel the muscle tone back in my legs and arms!

    Julie M

  • Person with gray hair wearing sunglasses, a striped shirt, and a dark jacket, posing outdoors next to green plants.

    Ashley consistently modifies the exercizes, answers questions and her positive coaching keeps me motivated to do the work and stay on track.

    Lindsey M

  • A woman with short blonde hair is smiling, holding a baby in her arms. The baby is wearing a plaid shirt. Next to them is a young boy with blonde hair wearing a plaid shirt and red headphones. They are outdoors with a scenic view of trees and a city skyline in the background.

    Coach Seli's BFR program has been a life saver for me after having my second child! I started her program with skepticism, but started feeling stronger in just 2 weeks!

    Emily S

  • Person taking a selfie on a snowy trail surrounded by trees, wearing a knitted hat and sunglasses.

    I'm a lifelong athlete who has competed on a global stage and have never experienced such rapid strength building in such a short amount of time since trying Ashley's BFR program.

    Lauren W

  • Person with glasses and curly hair smiling, wearing a dark jacket.

    I’ve always been athletic and active but struggled with strength training to round out my fitness game. The positive results of her BFR program have been immediate and continue to evolve.

    Cheryl S

Not Sure Where to Start?
Let’s Chat!

BFR training and the Seli Strength program might be new to you, but we are here to help make it super simple!

Schedule a free consultation to get your questions answered—whether it’s about BFR, how the program works, or which track is right for you.